Displaying items by tag: Samsung Electronics

Samsung Electronics is launching the Samsung Connect Tag – a new way to keep track of loved ones, valuables and all the matters in life.

The Samsung Connect Tag is the world’s first consumer mobile product to use narrowband network technology (NB-IoT, Cat.M1), a specially designed cellular communication standard for small data utilization, low power consumption and the ability to securely connect to the internet for optimal location services.

The Samsung Connect Tag offers smart location notifications based on a NB-IoT or Cat.M1 network, leveraging full internet services to identify location information for increased family security and peace of mind.

The Samsung Connect Tag will work with GPS, Wi-Fi-based positioning (WPS) and Cell ID, so it can receive accurate location information both indoors and outdoors for effortless location tracking. It can be attached to a young child’s backpack so his or her whereabouts can be tracked, clipped to a dog’s collar so it won’t go missing, and secured the keys so they are never lost.

These tracking and notification abilities will minimize anxiety about the user’s favorite items or loved ones, offering an exciting way to use technology for increased family security and an enhanced lifestyle.

Furthering Samsung’s commitment to a seamless IoT experience across devices, the Samsung Connect Tag will be tied to the SmartThings ecosystem, working in conjunction with the user’s smart home appliances through Works with SmartThings.

The geo-fence feature on the Samsung Connect Tag will notify the user’s chosen smart devices when he or she approaches – so if the user wants lights and TV to turn on while getting home from a nightly run, the Samsung Connect Tag can trigger these products as the user enters the pre-define zone, so the user will get a notification when the child enters the schoolyard or a dog jumps the backyard fence.

The Samsung Connect Tag also offers several key features to minimize anxiety and increase usability. If the user loses car in a large outdoor parking lot, the on-demand function will allow requesting any Connect Tag’s location when desired, simply by pressing a button on the smartphone.

The send my location function will send their current location to their guardian, so even a young child can let you know exactly where he or she is and can go pick him/her up safely. Additionally, periodic location notifications will show a trace of the loved ones location record.

Connect Tag features a compact size, measuring just 4.21 centimeters wide and 1.19 centimeters thick, as well as IP68 water and dustproof rating for durability. The battery can last for up to seven days on a single charge, minimizing the need to constantly swap out or plug in the device.

Published in Gadget

Samsung Electronics CEO announces resignation

Written on Monday, 16 October 2017 10:46

Samsung Electronics announced that Vice Chairman Oh-Hyun Kwon plans to resign as the company’s head of the Device Solutions Business and will not seek re-election as a member of the Board of Directors and the Chairman of the Board when his term ends in March, 2018. Vice Chairman Kwon will also resign as the Chief Executive Officer of Samsung Display.

In an emotional letter sent to all employees, Vice Chairman Kwon said that announcing his retirement was the most difficult thing for him to do, but now was the right time and that he believes his decision is in the best interest of the company.

“It is something I had been thinking long and hard about for quite some time. It has not been an easy decision, but I feel I can no longer put it off,” Vice Chairman Kwon said. “As we are confronted with unprecedented crisis inside out, I believe that time has now come for the company start anew, with a new spirit and young leadership to better respond to challenges arising from the rapidly changing IT industry.”

Vice Chairman Kwon stated that during the past 32 years when he served as both a researcher and CEO, he has witnessed the company emerge as a global leader in the semiconductor business and that he harbors a “deep sense of pride and honor to have taken part in the company’s incredible journey to success.”

“There are no words to describe how proud I am that we built together one of the most valuable companies in the world,” he said. “We have come a long way to create a company that truly changes how people live, work and communicate with each other.”

“But now the company needs a new leader more than ever and it is time for me to move to the next chapter of my life.” He ended his remarks to employees by saying, “I would like to share my sense of pride and honor with you, and thank each one of you for your dedication and commitment to the company.”

Vice Chairman Kwon joined the company in 1985 as a researcher of the company’s Semiconductor Research Institute in the United States. He also served as president and head of the System LSI Division and as president and head of the Semiconductor Business before becoming CEO of the company in 2012. He also has served as the CEO of Samsung Display since 2016.

Published in Devices

KDDI and Samsung break record in high-speed 5G mobility test

Written on Sunday, 17 September 2017 08:59

Japanese telecom operator KDDI and Samsung Electronics announced the completion of a comprehensive set of 5G tests which demonstrate the viability and performance of 5G millimeter wave mobility solutions at speeds over 190km per hour which is the fastest record in the world. The successful results highlight the potential and capability of 5G to support a wide variety of future service scenarios.

The demonstration, which took place at 'Everland SPEEDWAY' in South Korea, involved a battery of individual tests to examine the performance of Samsung's end-to-end 5G mmWave technology. Specifically, as a vehicle accelerated from 0 to 205km per hour on the race track between multiple 5G base stations, the test measured and evaluated a variety of metrics, including handover interruption time, uplink and downlink throughput stability, and latency stability (or "jitter").

"The trial successfully showcased stable performance under high-speed mobility conditions which will dramatically increase the service experience of users in vehicles," said Akira Matsunaga, Senior Director, Mobile Network Technical Development at KDDI. "We will continue our joint efforts with Samsung to test next generation technology to unprecedented levels and discover new service cases."

KDDI and Samsung also demonstrated a successful handover scenario, with Samsung's 5G device attaching to the 5G base station as it approached the service area, and successfully being handed over to the target cell at a speed of 192km per hour (GPS speed).

"It is becoming increasingly important that we accelerate our focus on 5G's ability to meet a growing number of performance metrics,” said Woojune Kim, Senior Vice President and Head of Next Generation Strategy in Network Business at Samsung Electronics. “Until now, peak bandwidth has been the common refrain, and certainly a big component of the future of 5G. However, the test we conducted with KDDI will help us build a more diverse portfolio of future 5G use cases."

The test achievements build upon a string of mobility-related successes over the past several years. In February of this year, Samsung and KDDI successfully demonstrated 5G handover capability in an urban city environment at speeds of up to 60km/h on public roads. Both companies are in discussion with 5G trials for multiple 5G service cases.

One of the most exciting prospects of 5G technology is the potential for new and highly specialized service scenarios that go beyond traditional smart device connectivity. 5G's ability to deliver on this promise is directly tied to its ability to meet the unique performance needs of a wide number of increasingly-connected industries, from Smart City IoT to Connected Cars and more. Samsung also continues to actively explore the potential for 5G-driven services under common high-speed scenarios.

Published in Telecom Operators

Samsung announced the launch of its inaugural Mobile Security Rewards Program, a new vulnerability initiative which invites members of the security community to assess the integrity of Samsung’s mobile devices and associated software to identify potential vulnerabilities in those products.

“As a leading provider of mobile devices and experiences, Samsung recognizes the importance of protecting users’ data and information, and prioritizes security in the development of each of its products and services,” said Injong Rhee, Executive Vice President and Head of R&D, Software and Services of the Mobile Communications Business at Samsung Electronics.

The program is Samsung’s latest initiative to demonstrate the company’s commitment to enabling secure experiences for all its customers. The rewards program kicked off with a pilot in January 2016 to ensure an efficient and productive introduction to the broader security community.

Additionally, since October 2015, Samsung has been releasing monthly security updates for its flagship devices. This regular pace of updates would not be possible without the cooperation and assistance of security researchers across the globe, the company said.

The program will cover all of Samsung’s mobile devices currently receiving monthly and quarterly security updates, a total of 38 devices (the number of devices receiving monthly and quarterly updates may vary by market or region). In addition, the program will reward submissions for potential vulnerabilities in the latest Samsung Mobile Services, including Bixby, Samsung Account, Samsung Pay and Samsung Pass, among others.

Dependent upon the severity of a given submission, as well as the researcher’s ability to provide proof of concept, Samsung will issue rewards of up to $200,000. The Mobile Security Rewards Program is effective immediately, the company said.

Published in Devices

Samsung Electronics posted financial results for Q2 2017. The company’s components businesses and sales of the S8 and S8+ contributed to strong results. Samsung’s revenue for the quarter was KRW 61 trillion (approximately US$ 54.2 million), an increase of KRW 10.06 trillion YoY (year on year), while operating for the quarter posted a record KRW 14.07 trillion, an increase of KRW 5.92 trillion year on year.

Samsung’s components businesses drove significant earnings in Q2, both year on year and quarter on quarter, thanks primarily to strong memory demand for high-density DRAMs and SSDs for servers.

System LSI contributed to earnings through increased sales of AP and CIS products while the Display Panel Business expanded sales of flexible OLED panels for premium smartphones and high-value LCDs under stable prices. Profits from the Mobile Business, driven by robust sales for the Galaxy S8 and S8+, also increased significantly quarter on quarter.

The Memory Business posted significant earnings growth, both year on year and quarter on quarter, amid tight supply-demand conditions while strong ASPs coupled with increased demand from the server market also contributed to profits. The System LSI Business increased sales of mobile processors and image sensors.

For the Display Panel business, OLED earnings improved quarter on quarter with the help of increased shipments of flexible displays for premium smartphones. LCD panels enhanced profitability quarter on quarter due mainly to increased sales of high-end, large-size UHD panels, amid stable ASP conditions.

 The Mobile Business saw a significant increase in earnings QoQ with the global rollout of the Galaxy S8 and S8+. However the operating profit margin declined slightly YoY due to strong component prices. Earnings for the TV business declined due to increased panel prices and slow demand from Europe and China. For the home appliances business, continued B2B investment led to a decline in earnings YoY.

Regarding Harman’s earnings in the quarter, it registered solid results from operations with USD 1.9 billion in sales and around USD 200 million in operating profit. However, with costs associated with the acquisition, net operating profit was approximately USD 5 million. Samsung expects such costs to continue to impact Harman’s results by an average of USD 100 million each quarter for the next few quarters.

Looking ahead to the third quarter, the company expects favorable semiconductor conditions to continue, although overall earnings may slightly decline QoQ as earnings weaken for the Display Panel and Mobile businesses. For the Display Panel Business, an increase is expected in initial start-up costs for the new OLED production line, and intensifying price competition is forecast from LTPS LCD in the mid- to low-end rigid OLED segment. For the Mobile Business, earnings are forecast to decline due to increased marketing costs related to the launch of a new Note device, with reduced profit contributions from the Galaxy S8 and S8+.

Moving on to the outlook for second half, the company expects earnings to grow primarily from the component businesses, as conditions in the memory market are likely to remain favorable and the company expects increased sales of flexible OLED panels. However, ASP pressures on LCD panels and on rigid OLED panels, prompted by the industry’s increase in LCD supply, may remain a concern.

For the Memory Business, solid demand for servers and mobile devices will continue due to the expansion of new server platforms, cloud services and new smartphones to market in the second half. By expanding the supply of 1Xnm DRAM and 64-layer V-NAND, Samsung will further enhance product competitiveness.

The System LSI and Foundry businesses are also expected to post positive results, while the display segment anticipates an increase in revenue from the expanded supply of flexible OLED panels.

The Mobile Business will aim to sustain the strong sales momentum of premium smartphones through the release of a new Galaxy Note smartphone and continued sales of the Galaxy S8 and S8+. It will also continue to improve the lineup efficiency in the mid- to low-end segment to maintain profitability.

For the TV business, Samsung will focus on improving profitability by expanding its high-end offerings, including ultra-large size and UHD TVs. Additionally, the company expects to solidify its leadership in the premium segment with products such as The Frame and QLED TVs. Meanwhile, the Digital Appliances Business will seek to improve profits in the B2B segment.

Looking at the mid- to long-term, the company will strongly focus on enhancing the competitiveness of the company’s core businesses. To this end, Samsung will reinforce its technological leadership in the semiconductor and OLED industries and will focus on strengthening its design and manufacturing capabilities to transform the System LSI and Foundry businesses as future growth engines.

To respond to a paradigm shift in the IT industry, the company is set to develop new growth engines by making strategic investments and securing advanced technologies through M&As. Challenges lie ahead, however, due to volatilities in the global business environment.

Total capital expenditure (CAPEX) executed in the second quarter was KRW 12.7 trillion, including KRW 7.5 trillion for the semiconductor business and KRW 4.5 trillion for the display segment. Although the capex plan for 2017 has not been finalized, the annual capex is expected to be significantly higher than the previous year.

The Memory Business plans to expand the Pyeongtaek fab to respond to increasing demand for V-NAND. The business also expects to spend capex on converting a part of existing planar capacity to V-NAND. Despite the increase in 2017 capex for the Memory Business, the memory supply outlook of Samsung for this year remains unchanged. The Foundry Business is increasing 10nm capacity to address demand for cutting-edge process technology. In addition, it expects to allocate sizable capex for converting part of line 11 from DRAM to image sensor production in the second half. Further, Samsung is continuously investing in flexible OLED capacity to respond to increasing demand from customers.

Published in Finance

Samsung Electronics announced an expanded strategic partnership with PayPal, adding PayPal as a payment method within Samsung Pay wherever Samsung Pay is accepted – in-app, online and in-store. Access to PayPal will be available for all Samsung Pay users in the United States and will expand to other countries soon. Additionally, through Braintree, a PayPal service, merchants will be able to accept Samsung Pay as a method of payment in-app and online.

Customers will be able to use their Samsung Pay to access and use their PayPal wallet, letting them make a payment in millions of stores. Users simply add their PayPal account to Samsung Pay, and can then spend the balance anywhere Samsung Pay is accepted. Additionally, users will continue to benefit from Samsung Pay’s value-added services, including gift cards, membership and loyalty cards.

Due to Samsung’s NFC and proprietary MST technology, Samsung Pay is the most widely-accepted mobile payment platform on the market and works almost anywhere you can swipe or tap a card today.

Additionally, Samsung Pay will be available via Braintree Direct, allowing merchants to accept Samsung Pay as a payment method. With just a few lines of code, merchants will be able to easily integrate Samsung Pay, offering their customers greater flexibility in how they pay and reducing friction through faster and more secure checkout experiences.

The strategic partnership between Samsung and PayPal will mutually benefit both organizations’ customers. PayPal users will now be able to use their PayPal wallet for offline payment transactions at millions of merchants where Samsung Pay is currently accepted, while Samsung Pay customers can leverage PayPal’s Braintree assets for easier online checkout.

“At Samsung, we pride ourselves on our open model of partnership and collaboration, which helps us deliver the best experiences to our customers,” said Injong Rhee, CTO and Head of R&D, Software and Services of the Mobile Communications Business, Samsung Electronics.

“We are excited to be partnering with PayPal, one of the largest payment platforms in the world, to offer our global consumers a richer mobile wallet experience. This partnership furthers our commitment to providing customers with a more convenient payment experience that is simple, secure and available almost anywhere.”

“At PayPal, we are focused on creating the best mobile commerce experiences for our customers, and partnering with technology leaders, like Samsung, to create experiences that our millions of joint customers love and can utilize no matter where they shop,” said Bill Ready, PayPal’s Chief Operating Officer. “By adding PayPal to Samsung Pay, we will combine Samsung’s ubiquitous payment solution with PayPal’s seamless and secure mobile wallet - delivering easy access to a simple, secure payment experience.”

Published in Apps

South Korea’s SK Telecom announced that – through collaborations with Samsung Electronics and Nokia – it has successfully demonstrated 5G communications using the 3.5GHz band for the first time in South Korea. 

SK Telecom joined hands with Samsung Electronics to develop a 3.5GHz 5G end-to-end network comprised of 5G virtualized core, virtualized RAN, Distributed Unit (baseband unit and radio unit) and test device, based on the 3GPP 5G New Radio (5G NR) standards elements established to date. 3GPP has agreed upon key physical component technologies i.e. numerology, frame structure, channel coding, etc, of the air interface.

Based on this 3GPP NR specification, the two companies’ 5G NR system is built with a subcarrier spacing of 60 kHz, Transmit Time Interval (TTI) length of 0.25ms to reduce latency, sub frame structure that simultaneously supports downlink data and uplink feedback, and Low-Density Parity-Check (LDPC) channel coding for high-speed data communications. The two companies successfully completed the 5G end-to-end network trial using the 3.5GHz spectrum at Samsung Electronics’ R&D Center located in Suwon, Korea. 

Moreover, SK Telecom has also worked with Nokia to co-develop 5G base station equipment and test devices for the 3.5GHz spectrum and successfully realized Gbps-level throughput during a field trial held near its Bundang Office Building through the application of carrier aggregation techniques to expand bandwidth. The two companies also measured link quality (BLER) depending on the distance between a moving vehicle and base station, thereby securing important data for designing optimal 5G commercial networks in the 3.5GHz band.  

Going forward, with the aim to secure key 5G technologies for early commercialization of 5G networks in the 3.5GHz band, SK Telecom will continue to work with Samsung Electronics and Nokia to further enhance transmission speeds, expand coverage and improve communication stability while on the move. 

Through successful trials of 3.5GHz 5G networks, SK Telecom has secured all essential technologies to deploy 5G networks using above-6GHz and below-6GHz frequencies. 28GHz, a potential above-6GHz frequency in Korea, can support several tens of Gbps through the use of a wide bandwidth of more than several hundreds of MHz. On the other hand, 3.5GHz, one of the below-6GHz frequencies, can provide a stable coverage in wider areas. 

SK Telecom plans to roll out its 5G networks by leveraging the respective strength of these frequencies. It will deploy commercial 5G networks using 28GHz in downtown areas where data traffic is most concentrated, while covering wide areas with 3.5GHz 5G networks or a combination of 3.5GHz and 28GHz 5G networks.

“With the successful demonstration of 5G communications using the 3.5GHz spectrum, SK Telecom has secured all key technologies for building commercial 5G networks using 3.5GHz and 28GHz frequency bands,” said Park Jin-hyo, Senior Vice President and Head of Network R&D Center of SK Telecom. “We will maintain our leadership in 5G by enhancing our technologies for both above-6GHz and below-6GHz frequencies, while playing an active role in the standardization and commercialization of 5G technologies.”

“We achieved another milestone today, taking 5G into the sub-6GHz spectrum for use cases and applications requiring wider area network coverage. The below 6GHz spectrum has been identified by the industry as ideal for enabling 5G services such as autonomous/connected car that require a wider area network,” said Park Dong-soo, Executive Vice President and Head of Global Sales & Marketing Team in Networks Business, Samsung Electronics. “Today’s trial with SK Telecom serves as a significant development in our collaborative efforts to accelerate 5G commercialization.”

Andrew Cope, head of Nokia Korea, said: “We are pleased to collaborate with SK Telecom on their journey towards 5G deployment. The 5G technology will enable a number of use cases such as critical machine-type communications, Internet of Things (IoT), Augmented Reality and Virtual Reality. This demonstration on 3.5GHz band is a crucial step in the development of 5G ecosystem as it will enable increased data speeds and comprehensive coverage. Nokia is committed in future technology advancement and our partnership with SK Telecom will accelerate the development of the global 5G ecosystem.”

Published in Telecom Operators

Samsung Electronics recently increased its Samsung Pay application’s reach around the world by expanding in four markets over two days. Samsung Pay officially launches in Sweden and the United Arab Emirates (UAE), and enters early access in Hong Kong and Switzerland.

With these market expansions, Samsung Pay continues to both bring mobile payments to new regions of the world and expand to new markets in regions where the service is already available. Launches in the UAE and Sweden showcase Samsung Pay’s first markets in the Middle East and the Nordics respectively, while Hong Kong and Switzerland demonstrate continued commitment and strength in Asia and Europe.

“Less than two years ago, Samsung Pay came to life in Korea with a simple mission: To empower customers with mobile payments that are simple, secure and available almost anywhere,” said Thomas Ko, VP and Global General Manager of Samsung Pay.

“Today, Samsung Pay is so much more. Our launches in different parts of the world demonstrate governments’ and consumers’ changing attitudes towards progressing to a cashless society. It is through the interest and support of our partners that we are able to answer their needs by offering Samsung Pay in these markets. We are incredibly proud of our rapid expansion and growth in such a short period of time, and look forward to bringing the most comprehensive digital wallet to all our users around the world.”

With the availability of the Galaxy S8 and S8+, users will be able to exclusively take advantage of several new features for an enhanced experience with Samsung Pay. In addition to the existing authentication methods, Galaxy S8/S8+ users can make use of iris scanning as a new form of biometric authentication to access Samsung Pay, enabling a secure, yet more convenient way to pay.

To continue the evolution to a digital wallet, Samsung Pay continues to expand its availability beyond smartphones by introducing Samsung Pay on the Gear S3 in three additional markets. Beginning in April, Samsung Pay is newly supported on the Gear S3 in Russia, Sweden and the UAE, in addition to the US, Singapore and Australia, enabling an even more convenient way for users to pay with their smartwatches. Details on additional Gear S3 support elsewhere will be available soon.

Published in Apps

Samsung unveiled its hotly anticipated Galaxy S8 and S8+ smartphones at an event in New York on Wednesday, March 29. The phones have displays larger than the previous flagship Galaxy S7 and S7 Edge and feature ‘Infinity Display’ screens that curve and flow onto the sides. In addition, Samsung has removed the home button entirely.

Samsung’s new models will be available in ‘midnight black’, ‘orchid gray’, and ‘arctic silver’ and will begin shipping on April 21 with pre-orders having started on March 30.

The revolutionary design of the Galaxy S8 and S8+ begins from the inside out. “We rethought every part of the phone’s layout to break through the confines of the smartphone screen,” says Samsung on its website. All you see is pure content and no bezel. It’s the biggest, most immersive screen on a Galaxy smartphone of this size. And it’s easy to hold in one hand.

The ‘Infinity Display’ spills over the phone’s sides, forming a completely smooth, continuous surface with no bumps or angles. It takes up the entire front of the phone, flowing seamlessly into the aluminum shell. Not only are the S8 and S8+ screens the biggest displays for mobile devices of these sizes, with the 18.5:9 display ratio, you “get the whole scene on your screen.”

The S8 is also the first device to feature Bixby, Samsung’s new AI assistant. Samsung insists that Bixby is “fundamentally” different from those of its competitors, such as Apple’s Siri and Amazon’s Alexa. Bixby “completely changes the way you interact with your phone,” says Samsung.

Bixby has a dedicated button on the side of the S8, which is unlike its rivals. It’s a “personal assistant” that understands talk, text, and taps so you’re never confined to one mode of communication. It “also completely changes the way you search.”

Samsung says the assistant has the capability to “see, remind and recommend,” which is creditable, but not necessarily exclusive to Bixby. However, one interesting aspect of Bixby is its ability to observe behavior patterns and add in reminders. For example, if you usually call someone at a particular time of the day, Bixby will ask you if you would like to call that person at that time if you haven’t done so yet. Samsung plans to make Bixby available on all of its appliances, including air conditioners and TVs.

The S8 and S8+ smartphones can be submerged for 30 minutes in up to 5 feet of water, like previous Samsung models. Another re-introduced feature is facial recognition to unlock the phone. The devices will feature an iris scanner which allows you to open the phone with your eyes, which was a feature of the recalled Galaxy Note 7.

Speaking at the launch event, DJ Kho, president of Samsung’s mobile communications business, addressed the elephant in the room: “As you all know, it has been a challenging year for Samsung,” he said, referring to the global recall of the exploding Galaxy Note 7s. “A year filled with valuable lessons, hard decisions and important new beginnings.”

Samsung confirmed on January 23, that faulty batteries were the cause for the random Note 7 explosions last year. Samsung Electronics was forced to recall the flagship device around the world and discontinued making them. The model was originally intended to compete against Apple’s iPhone.

The faulty batteries cost Samsung billions in profit and reputational damage. In a statement regarding the faulty Galaxy Note 7 smartphones, Samsung said internal and independent investigations “concluded that batteries were found to be the cause of the Note 7 incidents.”

“The launch of the new device must be perfectly executed for Samsung to gain innovation leadership and to gain market share in the high-end smartphone segment,” said Thomas Husson, vice president and principal analyst at research and advisory firm Forrester.

“Samsung only has a window of opportunity of several months before the launch of the 10th anniversary iPhone,” said Husson, referring to the iPhone 8 which is due to release later this year. Expectations for Apple’s new device are high because 2017 marks the 10 year anniversary of the iPhone.

“The launch of Samsung’s new flagship is thus key for the brand even though it has managed to reduce its business dependency on smartphones, contrary to Apple.”

What’s in the Galaxy S8 box?

  • Device
  • USB Cable
  • Earphone
  • Ejection pin
  • USB power adaptor
  • Earphone
  • Quick start guide
  • USB Connector (USB Type-C)
  • Micro USB Connector
Published in Devices

Samsung Electronics unveiled new details surrounding its premium line-up of QLED TVs and The Frame at a global TV launch event in Paris, further demonstrating Samsung's leadership in defining the future of home entertainment with advanced cutting-edge technology.

"At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivaled viewing experiences and cutting-edge designs that complement their everyday lives," said HS Kim, President of Visual Display Business at Samsung Electronics. "With state-of-the-art style, smart features, and picture quality, our 2017 lineup is truly ushering in a new era for television."

Samsung selected Paris, "the City of Lights," to unveil the "TV of Light," a name given to the QLED TV for its delivery of optimal brightness levels and stunning visual experience. The venue choice for the event at the Carrousel du Louvre also highlighted Samsung's focus on the Lifestyle TV concept, represented by two works of arts, the Samsung QLED TV and The Frame.

The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer paint points through the solutions known as Q Picture, Q Smart and Q Style. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV, The Frame and offer consumers an elegant masterpiece that seamlessly blends into the interior of any home.

The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider color spectrum. With new metal quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, color volume, brightness and bold contrast. The QLED TV can express accurate color and achieves a 100 percent color volume – the highest on the market today, earning accreditation by Verband Deutscher Elektrotechniker (VDE), one of Europe's largest technical-scientific associations.

In addition, the QLED TV's rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room's lighting. The QLED TV's advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of color.

Elevating the home entertainment experience

Samsung's Smart Hub has been expanded to offer an even more intuitive and unified experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App – available on Android or iOS mobile devices – users will enjoy their personalized Smart Hub.

Additionally, the TV Plus service offers the easiest and fastest way to find, purchase and watch the latest 4K films and entertainment. The new Music service also allows for easy searching and identification of songs heard in the background of TV shows and films.

This year, Samsung introduced new design elements that can fit into any home – regardless of the interior aesthetics or setup. The all-new Invisible Connection cable helps manage unsightly cords and clutter with a refined, single cord system. Consumers can now design their space with a single optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap Wall-mount which brings the TV flush against the wall, closer than ever before, with a 15-minute installation process. For those who do not wish to mount their TV onto the wall, there is also a range of stylish Samsung TV stands. Designed like an easel, the Studio Stand is an ideal accompaniment for any artist-inspired living space, and with the Gravity Stand, the TV can be rotated easily and allows for optimal viewing at any angle.

A new way to look at TV

Continuing its focus on premium design, Samsung announced more details surrounding its newest innovation – The Frame. Teased at CES 2017, The Frame was curated with an artful approach meant to elevate any room or viewing environment.

Based on the new innovative technology, The Frame looks like a picture frame hanging on a wall when 'Art Mode' is on. Instead of fading to black like a conventional TV, the Lifestyle TV's display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame.

With more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it is sure to please every design preference. Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user's living space.

Furthermore, The Frame is outfitted with Samsung's new Invisible Connection and No Gap Wall-mount, allowing users to hang it anywhere because it can blend seamlessly into any living space without unsightly cables or wires.

Published in Gadget
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