Leading smartphone e-brand HONOR, recorded an impressive sales performance on Black Friday weekend and Cyber Monday in Europe, Middle East and USA. HONOR products dominated Amazon best seller lists in France, Germany, Italy and UK, with this year’s figures revealing a remarkable 250% YoY sales increase from 2017 across pan-European regions and sales in Spain reaching an impressive 300%.
HONOR smartphones’ popularity with shoppers demonstrates HONOR's continued growth and the increasing demand for its AI-Powered models. The HONOR 9 Lite was the No.1 online best-selling smartphone in the EUR150-EUR200 category, while the HONOR 10 - with its industry-leading AI-powered dual camera - ranked highly on the Amazon Top 10 list for Black Friday weekend sales. The new handset, HONOR 8X, was the best new release on Amazon Germany, and was the Best Seller in France smartphone online sales since the global launch in October. In Russia, the HONOR 8X is now the top selling smartphone online, and it has surpassed the sales of its predecessor, the HONOR 7X, with an increase of 500%.
During a Black Friday Promotion in the USA, the HONOR View 10 sold out on Amazon and Newegg, and saw remarkable sales growth over the weekend in the Middle East. Over Black Friday Weekend, HONOR ranked No.1 in the phone category on all sales channels in Finland, while Czech Republic saw overall HONOR smartphone growth reach 200% compared to 2017, with a 300% YoY increase for the HONOR 10. In Poland, the HONOR Play recorded 500% sales growth during Black Friday weekend, completely selling out on Euronet, X-kom and Media Expert within two hours, reaching an overall 150% sales growth.
"I'm pleased and grateful for the support we have received from consumers during this year's Black Friday sales. This latest sales surge tops a successful year for the HONOR brand, and we look forward to another fast-growing year in 2019,” said George Zhao, President of HONOR.
“With continued efforts in innovative technology and cutting-edge product design, we will continue to provide the best smartphones with the ultimate user experience to all consumers around the world."