Displaying items by tag: Swyp
UAE telecom company Etisalat Group, which operates and owns subsidiaries in Middle East, Africa and Asia, released its consolidated financial statement on October 25 for the three months ending 30 September. Consolidated net profit after Federal Royalty amounted to AED 2.4 billion resulting in a net profit margin of 19 percent and increased year-on-year by 29 percent. The company’s consolidated revenues amounted to AED 12.9 billion.
Etisalat Group’s UAE branch saw a 3 percent revenue increase year-on-year amounting to AED 7.6 billion. The UAE branch’s net profit amounted to AED 2.0 billion representing 4 percent increase year-on-year. Etisalat’s UAE subscriber base grew 2 percent year-on-year to reach 12.5 million. The company’s aggregate subscriber base reached 140 million up slightly from 139 million in Q2.
“Etisalat continues to deliver solid performance in the third quarter, despite the prevailing global economic challenges and the vastly transforming industry,” said Etisalat Group CEO Saleh Al Abdooli. “We are on the verge of entering a new era, which transcends any technological disruption we ever witnessed, and will be altering and reshaping our society and industry on a large scale.”
In Q3 2017, Etisalat signed a strategic partnership as part of Dubai Future Accelerators program to bring future medical care solutions to UAE and the MENA region. The company successfully completed the fastest 5G live trial globally reaching 71Gbps, and launched 4G services in Egypt through its subsidiary Etisalat Misr. Etisalat also launched a new brand ‘Swyp’ targeting youth in UAE.
“Etisalat is confidently moving forward and progressing positively in enriching lives and enabling societies across its footprint,” said Mr. Al Abdooli. “As a group, we will always assure a vigorous portfolio that is generating synergy, focusing on customer experience, growing value, and operating as one family.”
Mr. Al Abdooli added, “As we look back at our achievements, we sense and honor the great support that was extended to us by the wise leadership of the UAE, who did not only enable the creation of a world class telecom sector, but are also leading the way and acting as role models in technology adoption. Appreciation is also extended to our shareholders and loyal customer, to whom we owe more success and greater achievements.”
Etisalat is launching a new youth-targeted SIM in the UAE called Swyp in an apparent effort to compete with the launch of the Virgin Mobile brand by du’s parent company EITC. The Swyp prepaid mobile service hasn’t officially launched yet, but the brand’s website is up and running and the apps have been uploaded to the app stores.
In an interesting twist, the Swyp service will only be available for customers aged between 15 and 29 at the time of subscribing and must present a valid Emirates ID card for proof of age. It seems Abu Dhabi-based Etisalat is eager to attract millennial mobile users who might be tempted to join Virgin Mobile UAE due to its flexible payment structure.
Etisalat’s Swyp service offers 5GB of social data for AED 50 per month and users can purchase add-on packages such as 500MB of data for AED 25, 1GB of data for AED 50, 2GB of data for AED 100, 4GB of data for AED 150, and 1GB Instagram and Snapchat package for AED 12. So far the service has been advertized on social media sites that attract youth such as Instagram, Facebook and Snapchat.
Swyp SIMs will be delivered directly to millennials who sign up, or they can be purchased from one of Etisalat’s stores at Dubai Mall, Downtown, Burj Dubai, Mall of the Emirates, Burjuman, City Centre Deira, Festival, City Mall, Ibn Battuta and Mercato Shopping Mall. Virgin Mobile UAE SIMs can also be delivered directly to customers after purchase “within an hour”, according to Product Manager Juraj Cangar.
Virgin Mobile UAE is unique in the sense that it doesn't require customers to visit a physical store. Everything to do with your mobile plan is done through the app that was built by the Virgin Mobile UAE team. To join, you can simply download the app, register your details, and then choose your monthly plan.
Vodafone UK also recently launched a youth-focused service called VOXI, a mobile offering for people aged 25 and under, that enables them to “use their phones the way they want to,” the company said. The VOXI SIM, available from 8 September, lets users indulge in selected social and chat apps (Facebook, Messenger, Instagram, WhatsApp, Pinterest, Snapchat, Twitter and Viber) as much as they like, without affecting their data allowance.
Similarly, Etisalat’s Swyp offering targets data over voice calls to attract youth who live their lives through social media. The Swyp SIM card charges 0.6 fils per second for local voice calls, 18 fils per local SMS, 60 fils per international SMS, 45 fils per local MMS of 50KB, and AED 1.80 for international MMS of 50KB.