Displaying items by tag: Data
Vodafone India have announced that they will provide customers with another free increase in 4G data allowances in an attempt to defend its customer base as a ‘price war’ ensues in the country.
A report published by The Economic Times suggest that Vodafone India is preparing to offer customers four-times the data allowance currently provided on many of its 4G plans. This is the latest in a number of marketing gimmicks by the company in an effort to stem off competition from rival competitors.
In January, the operator began selling a ‘super-hour’ of unlimited data for a set price. This was an extremely popular promotion, but it sparked a reaction from other operators and it has subsequently led to what industry analysts have described as a ‘price war’ following the emergence and launch of new entrant Reliance Jio.
At their launch, Reliance Jio declared it would offer free calls, messaging and data to new customers until the end of 2016, with domestic calls remaining free after the expiry of the initial deal.
After adding 600,000 customers per day in its first three months of operation, the free offer was extended until the end of March, but capacity issues mean customers are limited to 1GB high speed 4G before having their data rate reduced.
In response, India’s three largest operators – Bharti Airtel, Vodafone and Idea Cellular – began offering free additional data on selected plans. Airtel provided customers upgrading to a new 4G handset 3GB of free data per month for the first year of their contract, while Idea boosted existing customer allowances with additional free monthly data. Prior to its January offers, Vodafone had doubled its data allowances on some tariffs.
However, this ‘price war’ is having a severe impact on Vodafone’s financial performance. The company was forced to write down the value of its Indian unit by €5 billion due to the increased and intense competition. Vodafone India also took the decision to put a long-awaited IPO in the country on hold until at least its 2017 to 2018 fiscal year – which covers the period to the end March 2018.
At a half yearly trading meeting, CEO Vittorio Colao admitted they had experienced issues throughout the year , but said the company responded accordingly by strengthening our data and voice commercial offers.
In addition to this, he also revealed that the company was focusing its spectrum acquisition investments to the most successful and profitable areas of the country.
American entertainment company Netflix has developed a feature which allows viewers to watch content while offline – in an effort to avoid major data-connection charges for its viewership. In a statement management at Netflix said that many of its most popular TV series and movies will be made available for viewers when they’re offline.
Netflix which was founded in 1997 – specialize in streaming media and video on demand online. It is reported to be worth around $33 billion that has been an incredible success all over the world since expanding internationally in 2010. Netflix is available in 190 countries and has over 86 million subscribers. It has been suggested that the new feature, which allows viewers to watch content offline, is a direct response to Amazon - who have recently launched an international expansion of its streaming service.
Product innovation chief at Netflix, Eddy Wu said that the feature was developed due to demand, as it was evident that consumers wanted this capability on their Netflix account, while he also disclosed they are working with lots of partners globally in an effort to secure downloading rights for the content on its service.
“Many of your favourite streaming series and movies will be available for download and offline viewing on mobile devices. While many members enjoy watching Netflix at home, we've often heard they also want to continue their 'Stranger Things' binge while on airplanes and other places where internet is expensive or limited. Just click the download button on the details page for a film or TV series and you can watch it later without an internet connection.”
Netflix did not offer details on how much content would be available offline, noting that it was in discussion with copyright owners.
Wu added: “Netflix is working with lots of partners globally to get downloading rights for the bulk of the content on our service. This is an ongoing effort as we know consumers want this capability and we are working to provide it."
Netflix, which is in a global push and has more than 86 million members, is facing increasing competition from rivals including Amazon, which also is in the midst of an international expansion of its streaming service. Amazon already allows downloads of videos -- noting that some content is restricted by copyright holders in terms of offline viewing. Netflix users had been unable to download and view videos offline through its mobile application, but workarounds had been offered by third-party apps.