Interviews

Adel Bazerghi: President of BCE Nexxia on Wholesale Services

Active Telecoms recently visited with Adel Bazerghi President of BCE Nexxia, A Bell Canada Company, and Senior Vice President of Bell Canada Wholesale. This is such a growing market that we felt readers would appreciate hearing Adel’s insights into this business.

He brings more than 30 years of telecommunications experience and expertise to his new role. In this capacity, Adel is focused on driving growth for wholesale telecommunications services in Canada, the US and internationally through new market opportunities and strengthened relationships with clients and partners.

Since joining Bell Canada in 2001, Adel has led technology and product development in mobile voice and data services. In his previous position as Bell Mobility’s Senior Vice President, Products and Pricing, he was instrumental in driving Bell Canada’s leadership in wireless services. In addition to his present BCE Nexxia / Bell Wholesale role, Adel serves as Senior Vice President of Marketing for Bell Business Markets. Adel is recognized for his deep business knowledge and outstanding technological expertise in both wireline and wireless services.

The following are some of the questions and answers from our discussion:

Adel, can you please tell us about Bell Canada’s wholesale operations?

Bell Canada is the country's largest telecommunications company and our wholesale customers represent a full range of service providers, including national and international inter-exchange carriers, local exchange carriers, wireless service providers, resellers and Internet Service Providers.

We have a highly focused and knowledgeable wholesale team that is dedicated to helping our customers grow their markets and expand their reach into Canada from key US meet me points as well as across Canada from within the country.

In the US and internationally, we supply services to our customers through BCE Nexxia, our US-based subsidiary. As part of Bell Canada, we offer our customers access to Canada’s most expansive coast to coast to coast network, connecting the largest number of enterprise locations across the country.

Our customers have access to a full range of IP broadband services, voice and SIP solutions as well as hosting services. We also provide access to a team of technical experts for “hands and feet” deployment and maintenance of network equipment.

We also partner with leading vendors to provide network equipment to our customers. Our goal is to provide a one-stop shop to our customers for all of their connectivity, hosting and professional services and network equipment needs. This is an important value add for our customers as they can quickly expand their network reach into and across Canada with minimal upfront capital expenditures while relying on the reliability of the Bell Canada network and the expertise of a highly skilled 24/7 help desk support team.

Can you tell us about the North America network?

Bell Canada has a North American fiber-optic network with route and Point-of-Presence redundancy to ensure secure and reliable connectivity services to our customers. Our availability on our core network is 99.999%, with no single point of failure and multiple diversity options. We offer, by far, the most fiber to buildings in Canada, with over 5.5 million kilometers of fiber along 75,000 kilometers of routes in Canada and links to more than 33 carrier hotels and data centers in North America.

Our US meet me points are located in Seattle, Chicago, New York, Minneapolis and Ashburn, Virginia. They serve as convenient, cost-effective gateways into Canada and provide cross connection into each location.

What are the network expansion plans for North America?

Bell Canada will continue to focus and expand our fiber network and we have plans to further expand our Ethernet footprint across Canada. We will also continue to enhance our IP VPN and Wavelength services to meet the evolving needs of the marketplace.

Please tell our readers about your use and growth of Ethernet connectivity?

Ethernet is a key component of our wholesale business. Over the years, we have made significant investments to our Carrier Ethernet service to extend our reach in both Canada and the US.

Our solution is certified by the Metro Ethernet Forum, and we have made aggressive expansions to our footprint in Canada through our fiber-build access strategy. This strategy effectively helps us expand our on-net presence and is allowing us to further extend our national reach from coast to coast to coast.

This year we expanded our Ethernet service to the east with the privatization of Bell Aliant in Atlantic Canada. This acquisition allows us to offer our partners seamless Ethernet service in the east and the west.

We also continue to focus on our network capabilities in the US. We have established Ethernet-enabled points of presence in multiple locations on the east and west coasts of the US, including Seattle, Chicago, New York and Ashburn, Virginia. The meet me points serve as convenient gateways into Canada.

Please tell us about your Canadian Network differentiators?

Our fiber network is second to none. It is the most extensive network in Canada and one of the most advanced, spanning coast to coast to coast. We offer cost-effective services in both metro areas and in the most remote regions of Canada, allowing customers to seamlessly connect their locations across the country.

The Bell network offers low-latency, point-to-point access and supports mission-critical applications. The Bell network supports approximately 80 percent of all network traffic in Canada and reaches 99% of people and businesses across the country.

Bell Canada is known as the “trusted solution provider” in Canada. Can you please tell us more?

In addition to the benefits of our network, featuring an expansive, secure and redundant footprint, we are proud of the various teams at Bell that are dedicated to supporting our wholesale customers.

We work in a consultative manner with our customers to ensure we understand their business objectives and meet their stringent requirements. Our Sales teams along with our customer sales engineers develop solutions tailored to meet the specific business needs of our customers. Our technical support team is certified to the most stringent industry standards and is available 24/7.

We offer a wide range of flexible bandwidth choices with multiple classes as well as innovative diversity options. Moreover, we offer customers competitive service level agreements and various redundancy packages so that they can focus on growing their markets while we focus on their network requirements.

When customers work with Bell, they have peace of mind in working with a company with a track record spanning more than 135 years of providing secure, reliable network services backed by a highly skilled team.

Adel, can you please tell us about your future plans for the wholesale group?

The wholesale business is competitive and changing. In 2016 and beyond, we are expanding our efforts and focusing on new high bandwidth, low latency market opportunities including over the top providers, the gaming industry and other industry segments.

This will require us to look at our business model and find new ways to organize ourselves to meet the business needs of these new customers.

We may evolve as a business, but what has brought us success will remain constant – our robust and redundant network, our various dedicated teams and the investments we make in our networks and services.