Amazon has announced that Amazon Echo will now support Apple music.
As of December 17th, Apple music’s 50 million tracks will be available to play on Amazon's Alexa-powered speakers. It comes as a turning point for the two competing tech giants, as they broaden their service offerings to users of rival devices.
Apple – who has around 50 million subscribers to its music streaming service – is hoping the merge will bring a key service to consumers who do not have an iPhone or other Apple device, and will help the California giant's efforts to diversify its revenue base and reduce dependence on smartphone sales.
Apple currently have their own speaker device, the Homepod, which is voice activated by Siri. But with less than 6% market share, and smart speakers quickly becoming mainstream media platforms, it is hoped their collaboration will help expand its audience in its competition against market leader Spotify.
Music is one of the most popular features on Alexa -- since we launched Alexa four years ago, customers are listening to more music in their homes than ever before," said Dave Limp, senior vice president of Amazon Devices.
"We're thrilled to bring Apple Music -- one of the most popular music services in the US -- to Echo customers this holiday."
"Customers will be able to ask Alexa to play their favorite songs, artists, and albums -- or any of the playlists made by Apple Music's editors from around the world, covering many activities and moods," Amazon's statement said.