Displaying items by tag: iPhone X
iPhone-maker Apple is being sued by a Japanese software company over its ‘animoji’ feature in its latest iPhone X smartphone. The Tokyo-based company Emonster took Apple to a federal court in San Francisco, saying it holds the US trademark on the term ‘animoji’ and that Apple’s use of the word is a blatant infringement.
The iPhone X, scheduled for release in November, features the ability for users to animate facial expressions of ‘emojis’ by utilizing facial recognition technology. The feature was touted as a “great experience” by Apple’s chief marketing officer, Phil Schiller, during the launch of the iPhone X on Sept. 12.
According to the lawsuit made by Emonster, chief executive Enrique Bonasea said the company launched an animated texting app in 2014 called Animoji and registered a trademark on the product, Reuters reported. The lawsuit added that Apple would have been fully aware of the Animoji app because it’s available for download on Apple’s App Store.
Emonster said: “Apple decided to take the name and pretend to the world that ‘Animoji’ was original.” The Japanese firm is seeking damages (unknown amount) and a court order to block Apple from using the term ‘animoji’.
Apple is also locked in a legal battle with chipset maker Qualcomm, with the iPhone maker objecting to Qualcomm’s business model of requiring partners to sign patent license agreements before purchasing chipsets.
The United States International Trade Commission (ITC) commenced an investigation into Apple, Qualcomm recently announced, to examine whether Apple engaged in unfair trade practices by importing and selling certain mobile electronic devices, including iPhones and iPads that infringe one or more claims of six Qualcomm patents.
Premium segment smartphones (US$400 wholesale price) generated almost 80 percent of the global handset profit during Q2 2017, according to Counterpoint Research. Apple dominated the premium segment where profit margins are high as most of its profits come from above US$400 models.
Counterpoint Research estimates that the latest Apple iPhone X will further increase profits for the California-based iPhone maker in the premium segment and overall to record levels. Within its individual portfolio, for Samsung, the US$400+ segment contributed almost two-thirds of the total Samsung profits.
Samsung has a mix of products across different price bands that help the brand maintain an average selling point (ASP) around the world that does not hugely vary from the regional ASP. This in-turn helps the brand move more units or revenues due to the various price differentials but not profits, Counterpoint said.
By comparison, the average selling price for iPhones in developed regions is approximately 150 percent higher as compared to the regional industry ASP whereas in developing regions it can go as high as 650 percent compared to the overall industry ASP in that region.
According to Counterpoint Research Market Monitor tracker, the global mobile handset profit pool declined 10 percent year-on-year during Q2 2017. The main reasons were an increase in the mix of cheaper iPhone models, growth of less profitable mid-tier models in prepaid markets from vendors like Xiaomi as well as sales mix shift for Samsung to mid-tier J and Grand series portfolio.
Apple appears to be facing a setback in China after a Financial Times survey revealed that smartphone buyers in the country are choosing domestic brands over California-based Apple iPhone products, with Huawei being their first choice. Huawei has the top spot, according to the survey, with 31.4 percent of respondents opting for the brand.
The report said, “The proportion of people saying they would buy an iPhone as their next phone dropped to 24.2 percent in September, compared with 25.8 percent at the time of the iPhone 7 launch in 2016 and 31.4 percent in 2015.”
Huawei surpassed Apple in global smartphone sales consistently for June and July this year, according to research from Counterpoint’s Market Pulse. But with the release of Apple’s latest iPhone X, there’s a chance Huawei could be pushed back into third place. Samsung holds the number one spot globally.
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence,” said Counterpoint’s Research Director, Peter Richardson. “It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years.”
Huawei’s global growth, Richardson says, can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion. While this success streak could be temporary considering Apple’s annual iPhone refresh, Richardson adds, it nevertheless underscores the rate at which Huawei has been growing.
Ten years ago Apple revolutionized communication when it unveiled the first iPhone in 2007. Since then, Apple has set the standard for premium smartphones. To celebrate the anniversary, Apple launched its new iPhone X at the Steve Jobs Theater at Apple Park on September 12. While the device is packed with features including a Super Retina Display, wireless charging, and facial recognition, its $1000 price tag could dampen enthusiasm.
Setting affordability aside, Apple has delivered a stunning new addition to the iPhone family. It features all-glass design with a 5.8-inch Super Retina Display, A11 Bionic chip, wireless charging, and an improved rear camera with dual optical image stabilization. The iPhone X also delivers a new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera.
The smartphone will be available for pre-order beginning Friday, October 27, in more than 55 countries and territories, and in stores beginning Friday, November 3. It will be available in silver and space gray in 64GB and 256GGB starting at US$999 from apple.com and Apple Stores and also through Apple Authorized Resellers and carriers.
“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”
“Most durable glass ever”
Apple is currently the second largest smartphone seller in the world behind South Korea’s Samsung. Apple’s iPhone X is impressive, but there are details where it falls behind its rival’s flagship Galaxy S8, like the fact that it’s not waterproof. The iPhone X is splash, water and dust resistant, while the Galaxy S8 is waterproof. Apple even warns that the iPhone X’s splash, water and dust resistance “are not permanent conditions.”
Nevertheless, the iPhone X delivers a revolutionary design with a stunning all-screen display that precisely follows the curve of the device, clear to the elegantly rounded corners. Apple claims the all-glass front and back features the “most durable glass ever in a smartphone”, while a highly polished surgical-grade stainless steel band seamlessly wraps around and reinforces the device.
The 5.8-inch Super Retina Display is the first OLED panel that “rises to the standards of iPhone” Apple says, resulting in rich colors, true blacks, a million-to-one contrast ratio and wide color support with the “best system-wide color management in a smartphone”. The HDR display supports Dolby Vision and HDR10 to make photos and videos clearer.
Apple’s updated operating system, iOS 11, is redesigned to take full advantage of the Super Retina display in the iPhone X, and replaces the Home button with quick gestures. You can simply swipe up from the bottom of the phone to go ‘home’ from anywhere.
Face ID security
Face ID is one of iPhone X’s most innovative features. While Samsung already introduced facial recognition in the Galaxy S8, there were claims that the function wasn’t entirely secure, since you could use an image of someone to unlock their phone. Apple claims that its Face ID function is a security feature, but we’ll only know for sure once the device has been tested by analysts.
Apple’s Face ID uses a TrueDepth camera system made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to map and recognize a face. These technologies work together to securely unlock the phone, enable Apple Pay, gain access to secure apps and other features. Apple claims Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks.
Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of your face and send the data to the secure enclave to confirm a match, while adapting to physical changes in appearance over time. All saved facial information is protected by the secure enclave to “keep data extremely secure,” Apple says, while all of the processing is done on-device and not in the cloud to protect user privacy.
The iPhone X’s glass back design enables wireless charging – a first for the iPhone family. Wireless charging, according to Apple, works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from apple.com and Apple Stores.
Apple gave a sneak peek of AirPower, an Apple-designed wireless charging accessory coming in 2018, which offers a generous active charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X customers to simultaneously charge up to three devices, including Apple Watch Series 3 and a new optional wireless charging case for AirPods.
Camera & emoji upgrade
The iPhone X’s 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera for selfies with a depth-of-field effect. It also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilization.
The cameras are also custom turned for augmented reality (AR) experiences. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. The A11 Bionic CPU handles world tracking, scene recognition and the GPU enables clear graphics at 60fps, while the image signal processor does real-time lighting estimation.
The new camera also delivers the highest quality video capture ever in a smartphone, Apple claims, with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video.
Catering to its youth segment, the iPhone X’s TrueDepth camera even brings emojis “to life”. Working with A11 Bionic, the camera captures and analyzes over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot. Available as an iMessage app pre-installed on iPhone X, you can record and send Animoji messages with your voice that can smile, frown and more.
What’s A11 Bionic?
A11 Bionic is Apple’s new chip that features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than Apple’s previous A10 Fusion chip. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70 percent greater performance for multi-threaded workloads, providing more power while lasting two hours longer than iPhone 7.
The new A11 Bionic neural engine is a dual-core design and performs up to 600 billion operations per second for real-time processing, Apple claims. A11 Bionic neural engine is designed for specific machine learning algorithms and enables Face ID, Animoji and other features.