Displaying items by tag: flagship
South Korean conglomerate Samsung has unveiled its ambitious strategy to enhance its market share in the US by launching three new retails stores nationwide.
Samsung officially announced that it will open the new retail facilities as it gears up to launch an updated version of its flagship Galaxy handsets in the United States.
Some consumer experts are also claiming that the marketing strategy adopted by Samsung indicates clearly that the Seoul-based behemoth is directly challenging Apple in its domestic market.
Samsung said in a detailed statement that it made the move based on feedback from its customers.
The statement said, "They told us that they love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience. Galaxy fans, in particular, mentioned that they were looking for a space to call their own, a place where they can get a feel for Samsung products first-hand."
It was further disclosed that the new stores will be located at the Americana at Brand mall in Los Angeles; Roosevelt Field in Garden City, New York; and The Galleria in Houston, Texas.
In addition to this, Samsung is holding a product launch in San Francisco amidst speculation it may launch a folding smartphone, which would make it the first of the major handset makers in the segment.
President of Samsung Electronics America, YH Eom, expressed his delight at the announcements and said the decision would solidify Samsung’s position as the world’s most popular smartphone manufacturer.
He said, “Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before. We want to build a 'playground' for Samsung fans -- a place to learn about and try out all of the amazing new products we have to offer."
Samsung remained the number one global handset maker with a 20.8 percent share in 2018 despite an eight percent sales slump for the year, according to research firm IDC -- which also said last year showed the worst overall decline in sales for the smartphone sector.
Huawei honor officially launched the Honor 9, its flagship product of 2017, in Berlin, Germany on June 28. The Honor 9 boasts a 3D glass back and a metal bezel that creates a subtle metal aurora. Featuring an upgraded 20MP +12 MP dual-lens camera, outstanding audio quality, and strong processing cores for powerful performance, including 6GB RAM, the smartphone will “empower the millennials to explore and enjoy the world.”
“2017 has brought a renaissance in smart phone design, and the Honor 9 is a trend-setting device that brings the best of fashion, craftsmanship, and engineering together,” said George Zhao, President of Honor. “The contemporary design, stunning light reflection effect, and the futuristic colors of the Honor 9 will let millennials stand out and express their fierce individuality.”
With the launch of Honor 9, honor continues its tradition of creating well-crafted, high-performance smartphones. The digital native first brand has a consumer first mindset that has seen it deliver successful devices including the honor 6X and the honor 8 lite that launched earlier this year.
In under a year, honor entered more than 74 countries and continues its rapid expansion into new and emerging markets. Revenue has reached USD 2.63 billion and the number of units has increased to 20 million devices – a figure the brand is looking to double by the end of 2015.
Huawei honor “believes in digital” and aims to “allow more people to enjoy the wonderful connected digital world.” The brand sells itself on being able to “connect directly to its consumers” spending more of its resources focusing on users' needs and developing superior products and services.The underlying philosophy of the brand highlights the “courage, the passion and vibrancy of our audiences.”