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South Korean conglomerate Samsung has unveiled its ambitious strategy to enhance its market share in the US by launching three new retails stores nationwide.
Samsung officially announced that it will open the new retail facilities as it gears up to launch an updated version of its flagship Galaxy handsets in the United States.
Some consumer experts are also claiming that the marketing strategy adopted by Samsung indicates clearly that the Seoul-based behemoth is directly challenging Apple in its domestic market.
Samsung said in a detailed statement that it made the move based on feedback from its customers.
The statement said, "They told us that they love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience. Galaxy fans, in particular, mentioned that they were looking for a space to call their own, a place where they can get a feel for Samsung products first-hand."
It was further disclosed that the new stores will be located at the Americana at Brand mall in Los Angeles; Roosevelt Field in Garden City, New York; and The Galleria in Houston, Texas.
In addition to this, Samsung is holding a product launch in San Francisco amidst speculation it may launch a folding smartphone, which would make it the first of the major handset makers in the segment.
President of Samsung Electronics America, YH Eom, expressed his delight at the announcements and said the decision would solidify Samsung’s position as the world’s most popular smartphone manufacturer.
He said, “Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before. We want to build a 'playground' for Samsung fans -- a place to learn about and try out all of the amazing new products we have to offer."
Samsung remained the number one global handset maker with a 20.8 percent share in 2018 despite an eight percent sales slump for the year, according to research firm IDC -- which also said last year showed the worst overall decline in sales for the smartphone sector.
US satellite radio station Sirius XM have agreed to pay $100 million in order to settle a dispute over playing music prior to 1972 – which is when US copyright laws came into force. Just last year, Sirius XM, which has its headquarters in New York, was forced to pay out a whopping $210 million over pre-1972 songs which were owned by major record labels.
Sirius XM – whose audience would be of the more mature variety, generally plays rock classics from the 60’s and 70’s, but this week a judge in LA ruled in favour of a series of class-action lawsuits against Sirius XM which were championed by 60’s group The Turtles – better known for their 1967 hit –‘Happy Together’.
The group also campaigned on behalf of smaller label and independent artists, and they argued that their music had still been protected by US states even though federal copyright law only applies to recordings starting on February 15, 1972. On the eve of a federal trial, lawyers The Turtles this week filed a proposed settlement with Sirius XM to resolve the suits in a federal court in Los Angeles.
If approved by federal judge Philip Gutierrez, Sirius XM will pay up to $100 million for past and future airing of pre-1972 songs, with the exact amount contingent on the network's revenue. The Turtles have a similar case pending against Pandora, the leading US internet radio network.
The United States has a complicated system of royalty payments that has long frustrated record labels and artists, with traditional radio stations paying only songwriters and not performers. The rise of internet and satellite music sites has muddled the waters further, with companies negotiating conditions with labels and publishers.