Displaying items by tag: Handset
South Korean conglomerate Samsung has unveiled its ambitious strategy to enhance its market share in the US by launching three new retails stores nationwide.
Samsung officially announced that it will open the new retail facilities as it gears up to launch an updated version of its flagship Galaxy handsets in the United States.
Some consumer experts are also claiming that the marketing strategy adopted by Samsung indicates clearly that the Seoul-based behemoth is directly challenging Apple in its domestic market.
Samsung said in a detailed statement that it made the move based on feedback from its customers.
The statement said, "They told us that they love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience. Galaxy fans, in particular, mentioned that they were looking for a space to call their own, a place where they can get a feel for Samsung products first-hand."
It was further disclosed that the new stores will be located at the Americana at Brand mall in Los Angeles; Roosevelt Field in Garden City, New York; and The Galleria in Houston, Texas.
In addition to this, Samsung is holding a product launch in San Francisco amidst speculation it may launch a folding smartphone, which would make it the first of the major handset makers in the segment.
President of Samsung Electronics America, YH Eom, expressed his delight at the announcements and said the decision would solidify Samsung’s position as the world’s most popular smartphone manufacturer.
He said, “Our new Samsung Experience Stores are spaces to experience and see Samsung technology brought to life, to empower people to do what they never thought was possible before. We want to build a 'playground' for Samsung fans -- a place to learn about and try out all of the amazing new products we have to offer."
Samsung remained the number one global handset maker with a 20.8 percent share in 2018 despite an eight percent sales slump for the year, according to research firm IDC -- which also said last year showed the worst overall decline in sales for the smartphone sector.
Chinese smartphone vendor Huawei Technologies has altered its strategic approach in Kenya in a bid to boost sales of its handsets. It has restructured the price of some of its devices and is now showcasing smartphones that are retailing at between $100-200. It is hoping that a sharp increase in sales will boost its market share in Kenya.
Huawei is currently positioned as number three in relation to market share in the African nation which has been described as a fast-growing local smart devices market. Huawei is trailing South Korean conglomerate Samsung Electronics and Tecno which is owned by Hong Kong’s Transition Holdings.
Huawei’s manager in Kenya, Derek Du said it entered the smartphone market by introducing three smart phones, but it didn’t focus on products retailing for under $200 and that costed the company long-term. In an effort to increase its market share in that segment from 4% to 15% it will overall its entire strategic approach.
Kenya’s telecommunications incumbent Safaricom enjoys a 72% market share (around 28m users) and they reported that there is now 13 million smartphones on its network, which is a significant jump from 10 million last year.
Kenya consumers have finally parted with their well-worn standard phones in favor of relatively cheap devices that offer them faster internet speed and access to applications such as WhatsApp, online banking and taxi-hailing services. According to Du, Huawei has switched its strategic focus after it became evidently clear that the average Kenyan consumer is price sensitive.
Du added: “The new focus on the lower end of the market has come about because the Kenyan consumer is price-sensitive. The $100-200 is the key part we can play. If we can bring it up, it means we will also bring up the whole market share.”
He believes that change will enable Huawei to boost its overall market share to around 25-30%, from the current 14% it has been rooted on for the last two years. Research has revealed that the average Kenyan worker earns an annual wage of $1,200, which subsequently means that most people can’t afford expensive smartphones.
Huawei’s previous approach centered on their mid-range smartphones were it enjoys a 30% market share. Huawei has enjoyed a successful twelve months globally, and the Chinese conglomerate, based in Shenzhen, is now seen as a real threat to the smartphone monopoly which is dominated by Samsung and Apple.
Huawei’s African boss said that the Kenyan economy was enjoying a resurgent comeback after a difficult number of years, and is in a stable position. This makes it an attractable market for investors, and du has reiterated its commitment to growing its business in Kenya.
China’s ZTE has announced that it will unveil its first ‘gigabit’ handset at Mobile World Congress in Barcelona next week. The eagerly anticipated device is set to contain 360-degree panoramic video capabilities, enhanced HD video and cloud storage.
Full specifications of the new handset remain under wraps, but the Chinese company teased the Barcelona launch of the ZTE Gigabit Phone alongside an upgraded version of its flagship Axon7 and other new products in its Blaze series.
ZTE have further disclosed that its new device offers an improved entertainment experience –which includes a fast cache of high quality music and video content. In a statement issued by the Chinese firm they revealed that the new ZTE Gigabit Phone represented an important cornerstone on the path to 5G.
A spokesman said: “The introduction of the forward-looking smartphone, the ZTE Gigabit Phone, marks an important cornerstone for the 5G mobile era.” In addition to this, ZTE believes the device will revolutionize ‘connectivity’ with a new standard of download speeds, 1Gb/s, bringing a qualitative leap to a new world of mobile experience.
Analysts are predicted that Gigabit LTE will be a key theme at Mobile World Congress this year, which follows a demonstration of network technology which was conducted by Australian firm Telstra in January.
Analyst firm CCS offered their predictions for MWC, they said: “Gigabit LTE is going to be the headline story when it comes to network evolution. To deliver the download speeds to consumers, they will need a device able of accessing next-generation technology.”