Displaying items by tag: North Africa

Facebook boosts presence in Middle East and North Africa

Written on Tuesday, 31 October 2017 11:10

Completing five years in the Middle East and North Africa, Facebook opened the doors to its brand new regional headquarters in Dubai on Oct. 27. The 20,000-square-foot space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues.

Since launching a local presence in the region in 2012, Facebook has been embraced by users, growing to 164 million monthly active people. With over 60 employees, mostly from the Arab region, Facebook’s office in Dubai acts as a hub.

Over the past five years, Facebook has grown its MENA user base by 264 percent, and now looks to galvanize the digital transformation in the Arab World, collaborating with users and partners to create products and solutions relevant to the region.

The new office houses a strong, purpose-built team, with strong regional experience, that reflects the brand’s mission to give people the power to build communities and bring the world closer together.

Working with companies across a multitude of industries including travel and tourism, finance, media, automotive, FMCG, retail, telecom and start-ups, Facebook has driven both awareness and consideration for global and local brands in the region. Complementing this is the company’s mobile-first strategy as over 156 million users access Facebook on mobile devices every month in MENA.

“This region has embarked on a path of growth and transformation and we aim to be part of it. Our new headquarters is a truly inspiring space, and brings to life the dynamism, creativity and innovative culture of Facebook while reflecting the communities around us,” said Jonathan Labin, Managing Director, Middle East, North Africa and Pakistan at Facebook.

“With its strong business ecosystems, regional connectivity, and access to the best global talent, Dubai and the UAE remain the right place for us to call home in the region,” Labin added. “We are only 1 percent finished in our journey here, and we are excited about what lies ahead in this young, connected, and mobile-first region.”

Facebook’s strong connection to the region is reflected in the Arabic themes used in the new office design, not just limited to quirky meeting room names such as ‘Hommous’, but also with commissioned pieces that blend modern and traditional styles from Emirati artist Eman Al Hashemi, making her the first artist from the Arab world to join Facebook’s Global Artist in Residence program.

Other things to look out for in the office include a maternity room for mothers who choose to bring their children to work, a treadmill desk, and an interfaith room. The office also features an in-house library with a cross-section of publications from global authors. 

Designed by INC Group and JLL MENA, the office includes a bright open floor area to encourage collaboration, a mother’s room, an interfaith room, a majlis, with recreational and quiet rooms. The office also features a private terrace with views of the iconic Palm Jumeirah.

Employees have access to a gaming section or can take selfies in a custom-built Instagram anti-gravity room. For those looking for quiet time, the space features ‘acoustic sofas’ as a quieter location for work as well as meeting rooms that reflect the regional culture and sense of humor, including ‘Three Men and a Habibi’, ‘Shawarma’, and ‘Gone with the Sandstorm’.

Expanding their presence in the region, Facebook aims to build on its work with local and regional Arab content creators like The Saudi Reporters, as well as further create opportunities for entrepreneurs by working directly with businesses to develop bespoke strategies that supports their growth.

The next few years will also see Facebook sustaining the momentum of its global #SheMeansBusiness program, launched earlier this year, in partnership with Emirates Foundation, Sheraa Sharjah and Ahead of the Curve in Egypt which aims to train and inspire women entrepreneurs in the region, and use Facebook and Instagram as platforms to reach and grow their audiences.

Published in Apps

Egypt’s digital development strategy takes shape

Written on Thursday, 25 May 2017 08:05

In September 1999 a national project for a technological renaissance was announced in Egypt reflecting the commitment of the government to developing the country's IT sector. That commitment is reflected today by the introduction of 4G services, the nation’s pledge to improve ICT education, and its vision for a more digital and sustainable future.

With over 92 million inhabitants, Egypt is the most populous country in North Africa and the Arab world which represents its influence and strategic importance in the region. Despite its influence, Egypt has fallen behind its Arab neighbors in the Gulf in terms of IT and telecommunications due to political instability. But Egypt is now experiencing steadiness after a new constitution was voted and President Sisi took office.

The new Cabinet, appointed in June 2014, has committed to boosting Egypt’s economic growth and attracts investments. The Cabinet formulated its efforts into a long-term vision and developed a sustainable development strategy for the country until the year 2030. Egypt’s ‘Sustainable Development Strategy (SDS): Egypt 2030’ aims at creating a “modern, open, democratic, productive, and happy society.”

The plan aims to make Egypt’s economy an “active player in the world, capable of adjusting to international developments and well positioned to join the ranks of the world’s medium-income countries.” The Egyptian Government has committed to creating an “innovative and knowledge-based society” needed to support its growth and secure human welfare. This is achieved through a national system, a high quality institutional and legal infrastructure for scientific research, technology and innovation.

Egypt has improved in its scores in the penetration of broadband and corresponding affordability, both fixed and mobile, according to Huawei’s 2017 Global Connectivity Index (GCI). The nation is “is one of the most developed internet markets in Africa in terms of the number of users and the availability of services,” says the report.

Egypt also has “considerable domestic fiber infrastructure” the report adds, which is able to tap into cables at several points. 4G services have been launched by mobile operators in Egypt and are believed to serve as a catalyst for economic growth and deliver broad social benefits. However, according to GCI indicators, Egypt is only at its first stage of ICT development, which is broadband, and “has not achieved impressive progression in other technical enablers.”

UAE, Qatar and Saudi Arabia remain top ‘adopter’ economies in terms of connectivity within the Arab world, according to the index. The report measures the relationship between ICT investment and GDP growth. Of the 50 countries that were analyzed, 16 are considered Frontrunners, 21 are Adopters, while the remaining 13 are Starters. These clusters reflect the nations’ progress in digital transformation. Egypt is categorized in the Starters group.

With broadband performance still behind world average, the report advises Egypt to further focus on establishing better connections, wider coverage and faster speed, meanwhile, retaining the affordability of services. With banking taking first steps to digitalize, it is beneficial that other sectors get their digital transformations to take shape, says the report. This is driven by the “increasingly complex demands by Egyptian customers on business services and higher standards for the services they wish to have.”

His Excellency Eng. Yasser El Kady, Egypt’s Minister for Communications and Information Technology, recently announced that new 4G frequencies are ready to be used in the country. Following delays, the 4G spectrum will soon be available for use, he said. The Egyptian Government has completed preparations for the transfer of 4G frequencies to operators, according to the Minister, after selling four licenses in a 2016 auction.

“We are now ready to hand over 4G mobile frequencies to any company that is ready,” said the Minister in an interview with Reuters in May this year. “We are waiting for companies to finish preparations to receive the frequencies.”

Egypt's telecom regulator, the National Telecommunications Regulatory Authority (NTRA) of Egypt, approved revised terms for 4G mobile broadband network licenses in 2014. The government said last year that it hoped to raise 22.3 billion Egyptian pounds ($2.5 billion) in total in license fees.

The first operators to sign deals with Egypt’s regulator to acquire 4G licenses in October 2016, were Vodafone Egypt, Etisalat and Orange Egypt. Meanwhile, the nation’s state-owned Telecom Egypt also plans to launch 4G within a year of receiving its frequency license.

Obtaining the licenses wasn’t a straight forward process for the telecom operators, with Vodafone Egypt, Etisalat and Orange Egypt at first rejecting the terms of the auction because they felt there wasn’t sufficient spectrum on offer. The companies also disputed conditions which required 50 percent of the total license cost to be paid in US dollars.

The spectrum sales were delayed due to the three companies refusing to participate in the auction until the issue was sorted out. Orange Egypt, for example, came to an agreement with Egypt’s regulator to pay half the license fee in US dollars. The regulator, keen to prioritize existing carriers, agreed to revise the terms.

Introducing 4G to Egypt has been part of the government’s long-term plan to reform the telecom industry and raise more money for the state. After the spectrum auction, Minister El Kady said $1.1 billion had been raised, and an additional $1.13 billion for the state budget.

At the December 2016 Telecom Review Summit in Dubai, Minister El Kady explained that in Egypt, and in other nations in the region, governments are executing development plans, noting Egypt’s Vision 2030 initiative. The main pillars of Egypt’s strategy include social justice, knowledge and innovation and economic development.

“ICTs are at the core of this vision and over 30 projects have been implemented,” he said.

The Minister shared the recent deployment of national telecom and IT infrastructure projects, emphasizing improved services offered to the citizens of Egypt. He also commented on the successful awarding of the 4G licenses to Egypt’s four operators, allowing them to offer numerous new services for their subscribers.

Also part of Egypt’s Vision 2030 initiative is increasing ICT education. Egypt’s Education and Technical Education Ministry and the Ministry of Information Technology (MCIT) have both committed to work together to strengthen IT education to improve the country’s global standing in terms of its education system.

The World Economic Forum’s latest competitiveness report, released in 2015, placed Egypt’s education system at 139th place out of 140. The low score is said to have influenced the nation into stepping up and improving its education system.

Minister El Kady recently met with the Minister of Education and Technical Education, Tarek Shawaki, to confirm a plan to establish a closer working relationship. It was reported that the Ministers will form a joint committee to prepare a long-term cooperation strategy that will improve education processes in Egypt and lead to better social and economic outcomes for the country.  

Technology is capable of developing all elements of the education system in the country, claims Minister El Kady. He emphasized the importance of spreading a culture of “smart learning” and participating in the technological development of the education system in Egypt in order for it to achieve the desired goals laid out by the Vision 2030 initiative.

Minister Shawki stressed that keeping up with technological developments to improve the educational process is within the framework of Egypt's Vision 2030 Sustainable Development Strategy. Both Shawki and El Kady have discussed the technological transformation in the various stages of education, especially with modern technology and high-speed internet access to schools.

Published in Featured