New York regulators are investigating Facebook’s gathering of intimate data about consumers’ menstrual cycles and body weight through smartphone applications.
Facebook has confirmed that New York’s Department of Financial Services set them a letter about the data sharing issue.
The New York based regulator asked the social media giant to provide a list of all the companies that were involved in sending them the data over the past three years.
According to the source, requests to provide information on agreements with Facebook were sent to a number of application developers.
A Wall Street Journal report from February 22 showed that after testing over 70 smartphone apps, approximately 11 were disclosing ‘highly sensitive’ information to Facebook to use for target ads. These ads would be able to reach users who are not Facebook members.
The intimate data that was collected by the apps showed personal information with regards to body weight, height, ovulation cycles, heart rate, pregnancy status and home shopping.
It was found that around 6 of the 15 most popular health and fitness apps shared personal information with Facebook.
A Facebook spokesperson stated:
"It's common for developers to share information with a wide range of platforms for advertising and analytics.
"We require the other app developers to be clear with their users about the information they are sharing with us, and we prohibit app developers from sending us sensitive data. We also take steps to detect and remove data that should not be shared with us."
The investigation comes at the peak of the debate over online privacy and at a time when Facebook is still attempting to regain the trust of the masses following the Cambridge Analytica scandal.
According to the Journal, the ‘highly sensitive information’ is sent to Facebook immediately after it is entered into the app.
Facebook is able to collect data through the Software Development Kit (SDK), which is a set of programs used to create apps and it often includes a set of open software tools.
These apps have used Facebook’s SDK to build their software in exchange for data which Facebook uses for advertising purposes.
A Facebook spokesperson has said that the data transmission does violate the company’s business agreement and that Facebook has taken measures to stop the apps from disclosing such personal information.