Gadget

Xiaomi becomes world's no.1 wearables vendor in Q2 2017

Xiaomi captured 17 percent of the global wearables marketshare in Q2 2017 and became the world’s largest wearables vendor for the first time ever, overtaking Fitbit and Apple, according to Strategy Analytics research. Global wearables shipments reached 22 million units in the quarter.

Steven Waltzer, Industry Analyst at Strategy Analytics, said, “Global wearables shipments reached 21.6 million units in Q2 2017, rising 8 percent annually from 20.0 million in Q2 2016. Strong demand for low-cost fitness-bands in China and premium smartwatches across the United States drove the uptick.”

Xiaomi shipped 3.7 million wearables worldwide in Q2 2017, rising 23 percent annually from 3.0 million units in Q2 2016. Xiaomi captured 17 percent global marketshare and overtook Fitbit and Apple to become the world’s largest wearables vendor.

Xiaomi’s Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters and calendar alerts, said Neil Mawston, Executive Director at Strategy Analytics. 

Fitbit shipped 3.4 million wearables for 16 percent marketshare worldwide in Q2 2017, almost halving from 29 percent a year ago. Fitbit is at risk of being trapped in a pincer movement between the low-end fitness-bands sold by Xiaomi and the fitness-led, high-end smartwatches sold by Apple, he said.

“Apple shipped 2.8 million wearables worldwide in Q2 2017, growing 56 percent annually from 1.8 million in Q2 2016,” said Cliff Raskind, Director at Strategy Analytics.

“Apple has for now lost its wearables leadership to Xiaomi, due to a lack of presence in the sizeable fitness-band subcategory. However, the rumored upcoming Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year.”